Its been a very interesting time here at Trace Pictures. As with many of our colleagues, we’ve found ourselves in the midst of a palpable change in the landscape of what we do – media creation. We have been working hard at refining our mission here at Trace. The notions of convergence that were all the rage during the dot com boom in the 90’s are genuinely here as a popular culture phenomenon.
We’re delighted and excited to be a part of the scene during this exciting time. We have always been interested in the relationships between content and nitty gritty specifics, the materiality, of technologies. We have always envisioned moving images as implicitly interactive – to paraphrase Gertrude Stein, its about things – the image frame – changing and repeating until you have not many things, but one thing. Its a shift from moment to movement. The story builds and in people’s minds over time. This is the foundational interest in what we do.
What is different now is that technology allows the interaction with content to become explicit. This is not new news but it bears articulating what this means. The same strip of time that makes up a moving image sequence is now not only dynamic in its movement, but also in its content. The connection between what happens now and what will happen next depends on the audience. Content is now a conversation. This conversation can be as simple as the audience defining what they want to watch when they want to watch it or as complex as being able to define what the story is, how and where its told, what their roll is and who they want to share it with.
With Trace 3.0, it is our mission to address the audience not only as an audience. It is our mission to make design with the understanding that the audience is also content. What we are really doing is entering into into a conversation with them.
Welcome to the new website. We’ve chosen a more conversational approach to the site leveraging some current social media tools: Wordpress, Headway and Vimeo. We will be populating the site over the next while with many of our projects. For now, though, we thought it appropriate to start with this statement and a reel of what we do. Please keep coming back in the next while as we begin to populate the site with more of our work and more conversations.