Digitas Boston approached Trace Pictures to create a new kid crafted animated campaign promoting GMC’s Terrain: a fuel efficient five passenger affordable crossover vehicle that has recently been released. “We started the design process by inviting a group of young kids to draw up images from their favorite road trips,” explains Justin Stephenson, Sr. Creative Director of Trace Pictures. “We received the most adorable pictures that could only come from a child’s imagination. Our designers then worked with the kid- crafted elements to create a multitude of fun scenes that we animated into one colorful and exciting road trip. You go from the cityscape, to the beach, to the zoo, to grandmas house, for ice cream … and so on. We purposely used very simple stop motion and 2D techniques to make the animation feel like it belonged in the kid’s world. The process was a blast as it’s not every day you get pre-schoolers to do your initial designs!” says Stephenson. In addition to GM, Digitas and Trace have most recently collaborated on projects for XM Radio and Gillette.
For more info, contact Trisha Emerson, Executive Producer, Trace Pictures. mailto:trisha@tracepictures.com
Credits for GM Terrain “Kids”:
Trisha Emerson – Executive Producer
Justin Stephenson- Sr. Creative Director
Stacey O’Connor- Senior Producer
Paul Maifrini- Production Manager
Hector Herrera- Director/Lead Designer
Sheree Stephenson- Lead Designer/Illustrator
Emma Segal – Illustrator
Alex Krivoi – Animator/Compositor
Ryan Paterson – Animator/Compositor
Veronica Porfilio – Production Assistant
About TRACE PICTURES:
Trace is a design firm and a full service production company working in live action and all forms of animation. Most recent clients include Nickelodeon, Digitas, DDB NY, BOS, Tribal, Nicktoons, The Hive, Showtime, Cartoon Network, Versus, Leo Burnett, Strawberry Frog, National Geographic Channel, Worldways, Fox Sports Net, WE and many more.