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Trace designs Hertz Spokescharacter

Justin — Mon, 09 May 2011 02:57:04 +0000

Trace teamed up with DDB NYC on the development of the new Hertz spokescharacter, Horatio. We created a series of sketches from which we built CG models and a series of poses that DDB used to create the plastic figures used in their television spots. In addition we created a series of animated moves to be incorporated across multiple platforms, from web and TV to mobile.

Here’s an article that the NY Times wrote on the campaign.

The Hive | SCWD Flood Awareness – Traffic

Justin — Mon, 09 May 2011 02:19:08 +0000

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Trace Chills Out with Sprout

Justin — Wed, 15 Dec 2010 02:37:36 +0000

We hooked up with our good friends at PBS Kids Sprout to create a winter installment for the brand package that we created for their network. The Hills of Sprout and snow – both of which we understand well – were brought together to create a series of super cute spots.
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Sprout | Winter Identity, Show Opener

Justin — Fri, 10 Dec 2010 02:37:18 +0000

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Sprout | Winter Identity, Snow Angels

Justin — Fri, 10 Dec 2010 02:35:29 +0000

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Sprout | Winter Identity, Snowman

Justin — Fri, 10 Dec 2010 02:33:02 +0000

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Cartoon Network | Yogi Bear

Justin — Mon, 15 Nov 2010 02:27:48 +0000

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Trace goes to Jellystone

Justin — Mon, 15 Nov 2010 02:21:14 +0000

Trace teamed up with Cartoon Network to create promos for the upcoming Yogi Bear film. Using the idea of a kind of 50′s “Introduction to Jellystone Park” idea, we created some “warning” scenes to tie together clips from the movie.

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The Hive | SCWD Flood Awareness – Easel

Justin — Tue, 02 Nov 2010 02:20:13 +0000

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Trace Prepares for a Flood with The Hive

Justin — Mon, 01 Nov 2010 02:17:09 +0000

Our friends at The Hive San Francisco brought us in to create a couple of spots for flood awareness in South Carolina. As always, the spots were nicely written. We used a combination of traditional cel techniques and CGI to bring their “spokes-man”, Charles the Chicken, to life.

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