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Trace Pictures picks up a silver win at this year’s Promax BDA design competition held in L.A. last week.   Trace’s innovative demo reel placed second in the self-promotion/show reel/company image category.  The competition was fierce as Trace was nominated alongside Comedy Central and Disney.

Trisha Emerson, Executive Producer explains the root of the concept,  “The idea for this reel came from a rather awkward screening at an ad agency.  The Creative Director of the agency said that he had seen the likes of us 3 or 4 times this week alone. As hard as it was for us to hear this, it pushed us to position ourselves differently. And that’s when we had the idea of doing a hosted reel.”

Justin Stephenson, Creative Director and host of the winning reel continues, “Montage reels really do suck!  Its nice to show people a range of your work but it really needs to be accompanied with a conversation about what our role is. You can’t really trust a montage to say it all for you. A lot of  work is the result of the chemistry of the collaboration between us and our clients. A straight up montage reel just doesn’t give you a sense of what that might mean.”

To check out this reel, click here.

Also, at Promax BDA, Trace and Sprout win bronze for their collaboration on the Sprout rebarnd brand for the Good Night Show opener.

To view the Sprout Goodnight Show Open, click here.

PromaxBDA announced that Trace is nominated for Best Reel in the self-promotion, show reel, company image category.

“It’s a huge honor to be nominated alongside the likes of Comedy Central and Disney in the self promotion category” says Trisha Emerson, Executive Producer at Trace. “The idea for this reel came from a rather awkward screening at an ad agency.  The Creative Director of the agency said that he had seen the likes of us 3 or 4 times this week alone. As hard as it was for us to hear this, it pushed us to position ourselves differently. And that’s when we had the idea of doing a hosted reel.”

“Montage reels really do suck!”, says Justin Stephenson, Creative Director and host of the new Trace reel. “Its nice to show people a range of your work but it really needs to be accompanied with a conversation about what our role is. You can’t really trust a montage to say it all for you. A lot of  work is the result of the chemistry of the collaboration between us and our clients. A straight up montage reel just doesn’t give you a sense of what that might mean.”

To check out this reel, click here.

Also, at Promax BDA, Trace and Sprout were nominated for their collaboration on the refresh of the Sprout brand for the Good Night Show open.

To view the Sprout Goodnight Show Open, click here.

In addition, Trace received a nomination in the Daypart/Block of Programming Spot category for its work on the TVOKids Rebrand.

To view the TVOKids on-air rebrand package, click here.

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We’re delighted and excited to be a part of the scene during this exciting time. We have always been interested in the relationships between content and nitty gritty specifics, the materiality, of technologies. We have always envisioned moving images as implicitly interactive – to paraphrase Gertrude Stein, its about things – the image frame – changing and repeating until you have not many things, but one thing. Its a shift from moment to movement. The story builds and in people’s minds over time. This is the foundational interest in what we do.

What is different now is that technology allows the interaction with content to become explicit. This is not new news but it bears articulating what this means. The same strip of time that makes up a moving image sequence is now not only dynamic in its movement, but also in its content. The connection between what happens now and what will happen next depends on the audience. Content is now a conversation. This conversation can be as simple as the audience defining what they want to watch when they want to watch it or as complex as being able to define what the story is, how and where its told, what their roll is and who they want to share it with.
With Trace 3.0, it is our mission to address the audience not only as an audience. It is our mission to make design with the understanding that the audience is also content. What we are really doing is entering into into a conversation with them.

Welcome to the new website. We’ve chosen a more conversational approach to the site leveraging some current social media tools: Wordpress, Headway and Vimeo. We will be populating the site over the next while with many of our projects. For now, though, we thought it appropriate to start with this statement and a reel of what we do. Please keep coming back in the next while as we begin to populate the site with more of our work and more conversations.

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