tracepictures.com » News at Trace

Trace designs Hertz Spokescharacter

Justin — Mon, 09 May 2011 02:57:04 +0000

Trace teamed up with DDB NYC on the development of the new Hertz spokescharacter, Horatio. We created a series of sketches from which we built CG models and a series of poses that DDB used to create the plastic figures used in their television spots. In addition we created a series of animated moves to be incorporated across multiple platforms, from web and TV to mobile.

Here’s an article that the NY Times wrote on the campaign.

Trace Chills Out with Sprout

Justin — Wed, 15 Dec 2010 02:37:36 +0000

We hooked up with our good friends at PBS Kids Sprout to create a winter installment for the brand package that we created for their network. The Hills of Sprout and snow – both of which we understand well – were brought together to create a series of super cute spots.
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Trace goes to Jellystone

Justin — Mon, 15 Nov 2010 02:21:14 +0000

Trace teamed up with Cartoon Network to create promos for the upcoming Yogi Bear film. Using the idea of a kind of 50’s “Introduction to Jellystone Park” idea, we created some “warning” scenes to tie together clips from the movie.

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Trace Prepares for a Flood with The Hive

Justin — Mon, 01 Nov 2010 02:17:09 +0000

Our friends at The Hive San Francisco brought us in to create a couple of spots for flood awareness in South Carolina. As always, the spots were nicely written. We used a combination of traditional cel techniques and CGI to bring their “spokes-man”, Charles the Chicken, to life.

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Trace makes Scary for Astral’s Wizztober

Justin — Sat, 02 Oct 2010 02:06:31 +0000

We just love these spots. Astral came to us to create a series of promos for Family Channel’s Wizztober halloween stunt. We used classic Halloween themes to involve the logo in some spooky business.

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Trace Wastes no Water with Worldways

Justin — Fri, 01 Oct 2010 01:44:18 +0000

Trace Pictures just completed two spots with Worldways Social Marketing. The spots are a unique take on stop motion animation. Using CGI, photograph based matte paintings, and a few tricks up our sleeves, we created these fun character driven spots.

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Trace Teams with Astral to Promote Boardwalk Empire

Justin — Sat, 25 Sep 2010 01:51:27 +0000

Trace just completed a series of promos for the super exciting show, Boardwalk Empire. Playing off the theme of prohibition, we created a series of CGI animated spots in which a whiskey bottle empties a little bit each day. The series begins when the bottle has been finally emptied.

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Trace shines with a SILVER and BRONZE at Promax/BDA awards

stacey — Wed, 30 Jun 2010 14:55:46 +0000

Trace Pictures picks up a silver win at this year’s Promax BDA design competition held in L.A. last week. Trace’s innovative demo reel placed second in the self-promotion/show reel/company image category. The competition was fierce as Trace was nominated alongside Comedy Central and Disney.

Trisha Emerson, Executive Producer explains the root of the concept, “The idea for this reel came from a rather awkward screening at an ad agency. The Creative Director of the agency said that he had seen the likes of us 3 or 4 times this week alone. As hard as it was for us to hear this, it pushed us to position ourselves differently. And that’s when we had the idea of doing a hosted reel.”

Justin Stephenson, Creative Director and host of the winning reel continues, “Montage reels really do suck! Its nice to show people a range of your work but it really needs to be accompanied with a conversation about what our role is. You can’t really trust a montage to say it all for you. A lot of work is the result of the chemistry of the collaboration between us and our clients. A straight up montage reel just doesn’t give you a sense of what that might mean.”

To check out this reel, click here.

Also, at Promax BDA, Trace and Sprout win bronze for their collaboration on the Sprout rebarnd brand for the Good Night Show opener.

To view the Sprout Goodnight Show Open, click here.