Trace Pictures picks up a silver win at this year’s Promax BDA design competition held in L.A. last week. Trace’s innovative demo reel placed second in the self-promotion/show reel/company image category. The competition was fierce as Trace was nominated alongside Comedy Central and Disney.
Trisha Emerson, Executive Producer explains the root of the concept, “The idea for this reel came from a rather awkward screening at an ad agency. The Creative Director of the agency said that he had seen the likes of us 3 or 4 times this week alone. As hard as it was for us to hear this, it pushed us to position ourselves differently. And that’s when we had the idea of doing a hosted reel.”
Justin Stephenson, Creative Director and host of the winning reel continues, “Montage reels really do suck! Its nice to show people a range of your work but it really needs to be accompanied with a conversation about what our role is. You can’t really trust a montage to say it all for you. A lot of work is the result of the chemistry of the collaboration between us and our clients. A straight up montage reel just doesn’t give you a sense of what that might mean.”
To check out this reel, click here.
Also, at Promax BDA, Trace and Sprout win bronze for their collaboration on the Sprout rebarnd brand for the Good Night Show opener.
To view the Sprout Goodnight Show Open, click here.
PromaxBDA announced that Trace is nominated for Best Reel in the self-promotion, show reel, company image category.
“It’s a huge honor to be nominated alongside the likes of Comedy Central and Disney in the self promotion category” says Trisha Emerson, Executive Producer at Trace. “The idea for this reel came from a rather awkward screening at [...]
Its been a very interesting time here at Trace Pictures. As with many of our colleagues, we’ve found ourselves in the midst of a palpable change in the landscape of what we do – media creation. We have been working hard at refining our mission here at Trace. The notions of convergence that were all [...]
Check out the new article on us in the latest Promax Brief Magazine featuring the recent rebrand we did for TVOKids:
BLUEPRINTS: TVOKIDS
Trace Pictures, fresh off their rebrand work for PBS Kids Sprout, recently updated Canada’s TVOKids to give the publicly funded channel a look that reflects their mandate to be an educational resource for children [...]
Digitas Boston approached Trace Pictures to create a new kid crafted animated campaign promoting GMC’s Terrain: a fuel efficient five passenger affordable crossover vehicle that has recently been released. “We started the design process by inviting a group of young kids to draw up images from their favorite road trips,” explains Justin Stephenson, Sr. Creative [...]
TRACE recently completed the on-air rebrand for TVOKids.
Trace worked closely with TVOKids to create a 3D character based identity package that reflects their educational mandate with a playful and contemporary flair. Trace took the approach that TVOkids is about the interaction between the screen, kids and families – its not just about the high quality [...]
Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, today unveils a refreshed on-air look designed by Trace Pictures, a multi-disciplined design firm and production house. This new look and feel perfectly captures the unique and charming world [...]