Trace teamed up with DDB NYC on the development of the new Hertz spokescharacter, Horatio. We created a series of sketches from which we built CG models and a series of poses that DDB used to create the plastic figures used in their television spots. In addition we created a series of animated moves to be incorporated across multiple platforms, from web and TV to mobile.
Here’s an article that the NY Times wrote on the campaign.
We hooked up with our good friends at PBS Kids Sprout to create a winter installment for the brand package that we created for their network. The Hills of Sprout and snow – both of which we understand well – were brought together to create a series of super cute spots. ▶ ▶
Trace teamed up with Cartoon Network to create promos for the upcoming Yogi Bear film. Using the idea of a kind of 50′s “Introduction to Jellystone Park” idea, we created some “warning” scenes to tie together clips from the movie. ▶
Our friends at The Hive San Francisco brought us in to create a couple of spots for flood awareness in South Carolina. As always, the spots were nicely written. We used a combination of traditional cel techniques and CGI to bring their “spokes-man”, Charles the Chicken, to life. ▶ ▶
We just love these spots. Astral came to us to create a series of promos for Family Channel’s Wizztober halloween stunt. We used classic Halloween themes to involve the logo in some spooky business. ▶ ▶ ▶
Trace Pictures just completed two spots with Worldways Social Marketing. The spots are a unique take on stop motion animation. Using CGI, photograph based matte paintings, and a few tricks up our sleeves, we created these fun character driven spots. ▶ ▶
Trace just completed a series of promos for the super exciting show, Boardwalk Empire. Playing off the theme of prohibition, we created a series of CGI animated spots in which a whiskey bottle empties a little bit each day. The series begins when the bottle has been finally emptied. ▶
Trace Pictures picks up a silver win at this year’s Promax BDA design competition held in L.A. last week. Trace’s innovative demo reel placed second in the self-promotion/show reel/company image category. The competition was fierce as Trace was nominated alongside Comedy Central and Disney. Trisha Emerson, Executive Producer explains the root of the concept, “The [...]